‘Never Give Up’
Best Digital Advertising Marketing Campaign: 2008 DMA’s,
Best Non Alcoholic Beverage Campaign: 2008 APMC’s,
Most Effective Advertising FMCG category: 2008 IAPI Awards,
Best in Show Grand Prix Award 2008 APMC’s
Overall Best in Class & Best in Show Award: Coca-Cola Worldwide Marketing Excellence Awards

Director : Paul Farren
Agency : McCann Erickson